2025 - What We’re Growing Next

• Train 1,00,000 farmers using AI-driven learning tools.
• Plant 2 million fruit-bearing trees across Maharashtra.
• Collaborate with 10+ NGOs to build inclusive rural ecosystems.
• Develop model talukas with sustainable farming, tech-based education, and zero extreme poverty.

2024 - The AI-Enabled Village

• Introduced ChatGPT and AI tools to tribal youth and farmers—bridging the digital divide.
• Built local digital literacy for farming, marketing, and e-commerce.
• Launched the JashPure tribal brand in partnership with Jashpur District Administration, earning national recognition.

2023 - Enterprises in Tribal Hands

• Formed our first tribal women-led Farmer Producer Organisation (FPO) in Jawhar, Maharashtra.
• 65,000+ fruit trees planted across eco-clusters.
• 500+ tribal women trained in product development, food processing, and branding.
• Marked 50,000+ lives touched by sustainable trade.

2020–2022 - Resilience in Action

• Steered over 100 SHGs and FPOs through the pandemic.
• Accelerated hybrid selling models—online + offline.
• Partnered with corporates for CSR-backed plantations and community outreach.
• Deployed geospatial tools and real-time monitoring systems to improve transparency and impact tracking.
• Steered over 100 SHGs and FPOs through the pandemic.
• Accelerated hybrid selling models—online + offline.
• Partnered with corporates for CSR-backed plantations and community outreach.
• Deployed geospatial tools and real-time monitoring systems to improve transparency and impact tracking.

2019 - Green Income: The Plantation Begins

• Launched Integrated Rural Development with a bold step:
• Plantation of fruit-bearing trees as a dual strategy for livelihood + reforestation.
• Blended Environment, Sustainability, and Market Linkage into our DNA.

2016–2018 - Rural Markets, Real Momentum

• Entered organic farming and local food systems.
• Created regional brand identities.
• Enabled women’s groups to run micro-enterprises.
• Launched our first farm-to-table e-commerce platform.

2015 - Turning Point: From Labels to Livelihoods

We pivoted. Moved beyond certification. The new focus: income generation through direct market access. From trade shows to urban stalls—we brought the marketplace to the margins.

2010–2014 - Building Ethical Supply Chains

• Partnered with conscious brands like Mother Earth.
• Focused on cotton and textiles with traceable sourcing.
• Formed early farmer collectives and artisan networks.
• Proved that fair pay and market dignity could co-exist.

2009 - Rooted in Vision

Founded and incubated by the European Union and Traidcraft UK, Shop for Change Fair Trade began as India’s first Fair Trade label—created to give rural producers more than sympathy: a stake in the economy.